London, 6th February 2024 – London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has entered into an agreement to supply its video virtual sports content and instant win products to the Azerbaijan National Lottery Company – Azerlotereya OJSC.
Following the success of Highlight’s partnership with Sisal Sans and the Turkish National Lottery, where its video virtual sports products have delivered record turnover since launch, Highlight and Demirören Holdings will look to replicate this model with the Azerlotereya OJSC. Highlight’s suite of exclusive content will be available in retail locations and online across Azerbaijan.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce this transformative deal for Highlight with another national lottery. The success of our partnership with Sisal Sans and Demirören Holdings in Turkey perfectly positions us to replicate that winning formula with the Azerlotereya OJSC and I look forward to launching our exclusive content in this new territory soon.’