Highlight Games launches exclusive virtual sports with ComeOn Group

24 July 2024 – Tier 1 operator ComeOn Group announces their partnership with Highlight Games, a video virtuals and Instant Win games supplier which specialises in the creation of innovative, sports-focused betting experiences. This collaboration brings an innovative addition to ComeOn’s sportsbook offerings with the introduction of SOCCERBET – a virtual sports product featuring iconic football leagues such as English Football, LaLiga, Ligue 1, and Serie A. Furthermore, the partnership will soon introduce captivating ATP tennis and MotoGP games, across a wide range of selected markets.

The integration of virtual sports into ComeOn Group’s proprietary sportsbook platform marks another significant enhancement in the entertainment experience available to its customers. The new offerings are designed to deliver an engaging experience, leveraging innovative video technology to bring virtual sports experience to the next stage.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “Our partnership with Highlight Games represents another important step in our mission to provide top-tier entertainment experiences to all of our audiences. The addition of virtual sports to our proprietary platform not only diversifies our portfolio but also underscores our commitment to offering secure, innovative, and engaging gaming and betting experiences to our customers. We have set out to grow our sports business and we are securing our strategy by expanding our portfolio with dynamic and bespoke products so that we can keep on offering the best sportsbook experience for our players while keeping one step ahead of the competition.”

Steven Holmes, Chief Executive Officer at Highlight Games said: “Highlight Games’ exclusive video virtual products which feature genuine archive footage from the world’s greatest sporting leagues bring a new dimension of best-in-class product to ComeOn’s virtual sports offering and I’m delighted to be announcing this new phase of our partnership.  Our range of exclusive rights deals with some of the most recognisable brands in sport is Highlight’s USP and it’s great to get more of our exclusive content out to the market with ComeOn Group.”

The extension into virtual sports is part of ComeOn Group’s commitment to providing high-quality, secure, and entertaining gaming experiences. With this expansion, ComeOn continues to cater to the evolving preferences of its audience, solidifying its position as a dynamic and customer-focused operator in the digital entertainment industry.