London, December 18, 2019 – London-based video virtual sports specialist Highlight Games Limited today announces that it has acquired the rights to access hours of archive Greek Super League football footage which will be used to create a new SOCCERBET product for Greek and Cypriot markets.
Footage of the greatest goals, commentary and play from selected teams in Greece’s Super League will be used by Highlight Games to create a Greek iteration of its highly successful SOCCERBET product in both league and single match formats.
The Greek Super League’s most famous and iconic clubs will be featured in the Greek iteration of SOCCERBET, including; AEK Athens, Aris Thessaloniki, Asteras T, Atromitos, Giannina, Olympiakos, Levadiakos, Panathinaikos, Panionios, PAOK Salonika, Platanias and Xanti.
Highlight Games’ Greek SOCCERBET product can be seen here.
Italian iterations of SOCCERBET, which feature exclusively licensed archive footage from the biggest clubs in the Italian Serie A league, were launched by Highlight Games in February 2019 and are currently the number one performing virtual sports games in Italy across all channels.
In addition to Greek and Italian SOCCERBET, Highlight Games’ NBA Last 60 basketball product, which uses exclusively licensed footage from the NBA, will also be available to customers in Greece and Cyprus via retail, online, and mobile channels.
Steven Holmes, General Counsel, Highlight Games, said, “I’m delighted to announce this acquisition of Greek Super League rights which will allow Highlight Games to deliver its popular SOCCERBET product to the Greek and Cypriot markets. Since SOCCERBET’s launch in Italy earlier this year, we have been overwhelmed by the response from players and customers who favour the Highlight Games experience of betting on real footage featuring real players, action and commentary over graphical-based competitor products. Greek and Cypriot players have proven receptive to the concept of virtual sports in recent years, and we are confident that SOCCERBET will revolutionise this space, as it has done in Italy.”