London, 6th May, 2019 Highlight Games Limited announces that it has entered into a multi-year agreement with Lottomatica Scommesse S.r.l. (“Lottomatica”) for Lottomatica to deploy Highlight Games SOCCERBET™ virtual sports products in Italy.

Under the agreement, the parties will launch Highlight Games’ products into the Lottomatica retail estate under the branding SOCCERBET™ LEGENDS FOOTBALL and SOCCERBET™ LEGENDS LEAGUE.  The products will also be available on Lottomatica’s online and mobile channels.

SOCCERBET™ Single Match and League products are based on Highlight Games’ exclusively licensed and ADM approved football product, which features archive footage from the “Serie A” Italian Football League.

Tim Green, CEO, Highlight Games, commented, “This multi-year agreement with a leading Concessionaire in the Italian market is testament to the growing demand for Highlight Games’ innovative virtual sports products.  Football is a national obsession in Italy and Highlight Games is delighted to offer Lottomatica customers the opportunity to bet on a multitude of virtual football markets while watching high-quality footage from one of the most celebrated football leagues in the world.”

Alessandro Fiumara, Sport Betting Senior Director, Lottomatica, added, “Lottomatica looks forward to launching SOCCERBET™ LEGENDS FOOTBALL and SOCCERBET™ LEGENDS LEAGUE with Highlight Games.  The use of real archive footage featuring legendary teams, players and stadia from “Serie A” is an exciting innovation in the virtual sports world and we are confident that our players will be attracted by these new products.”


About Highlight Games Limited

Highlight Games is a specialist games supplier founded in 2014 and managed by CEO Tim Green, Director Stewart Whittle, Director Nick Gardiner and General Counsel Steven Holmes.  Specialising in creating innovative, sports focused betting experiences, the Company’s flagship SOCCERBET™ product features highly optimized game design based on decades of archived live action football and can be tailored to suit the sportsbook or virtuals offering of operators around the globe across retail, online and mobile. Highlight Games Limited www.highlight-games.com is majority owned by Swedish gaming, entertainment and media firm Cherry AB. More information is available at www.cherry.se


About Lottomatica Scommesse S.r.l.

Lottomatica Scommesse S.r.l., enters the Sports Betting market in August 2007 and today has a network of around 1.400 point of sales. Better, has introduced virtual games in 2013 as a complementary content to sports but, single them, virtual games have earned products status in its own right. Better is also a digital multichannel providers.