London, March 27, 2019 – Highlight Games Limited today announces that its SOCCERBET™ Single Match and League football products are now live with Eurobet in Italy.
Since launch, SOCCERBET™ has consistently been the top performing virtual sports product across the Eurobet retail estate with player numbers and average bet amounts increasing daily. SOCCERBET™ games are based on Highlight Games’ exclusively licensed and ADM approved virtual football product which features real archive footage from the Serie A Italian football league.
Tim Green, CEO, Highlight Games Limited, said, ‘I’m delighted to announce that SOCCERBET™ has been the number one performing virtual sports product across the Eurobet retail estate since launch. Entering a new product concept into a mature market can be challenging, but this innovative game takes players to the heart of the action where they can watch real league highlights play out and it is, therefore, no surprise that it has received such a fantastic response. We look forward to the continued success of SOCCERBET™ as we complete rollout to Eurobet’s 720 retail venues and online and mobile channels.’
Carlo Di Maio, Sportsbook Director, Eurobet, added, ‘Since its launch last month, SOCCERBET™’s performance has exceeded expectations. The opportunity for players to bet on genuine Serie A archive footage has proven an irresistible one, and this is reflected in increased levels of player engagement which is driving incremental revenues. SOCCERBET™ delivers entertainment in a class of its own.’
About Highlight Games Limited
Highlight Games is a specialist games supplier founded in 2014 and managed by CEO Tim Green, Director Stewart Whittle, Director Nick Gardiner and General Counsel Steven Holmes. Specializing in creating innovative, sports-focused betting experiences, the Company’s flagship SOCCERBET™ product features highly optimized game design based on decades of archived live action football and can be tailored to suit the sportsbook or virtuals offering of operators around the globe across retail, online and mobile. Highlight Games Limited www.highlight-games.com is majority owned by Swedish gaming, entertainment and media firm Cherry AB. Cherry AB’s class B shares are listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.
About Eurobet Italia Srl
Eurobet Italia Srl is part of GVC Holdings PLC and owns more than 850 betting shops across Italy and one of the most popular betting and gaming website in the Italian gambling Industry. Eurobet was born in 1995 and was one of the first bookmaker to take online bets. In 1999 Coral (third UK bookmaker at that time) completed the Eurobet acquisition, followed by the merge with Gala, and the GalaCoral Group foundation in 2005. The historic merge between Ladbrokes and GalaCoral of 2016 created the most important betting and gaming company in the UK (LadbrokesCoral Group). In 2018, GVC Holdings completed the Ladbrokes Coral takeover, creating one of the world’s biggest gambling groups. Today Eurobet is one of market leaders in the betting and gaming industry in Italy, thanks to a wide product offer, both online and offline, with special focus on innovation and responsible gaming propositions.